“If I could count the number of times I was shown a pool table for a family looking for dementia care, I could scream.”

These words are from the leader of a senior living placement service — the company’s agents meet with prospective residents and their families, advise them on options, and accompany them on tours of local communities.

Senior Housing News caught up with this placement agent for this installment of “Confessions.” The goal of this series is to share candid perspectives that might be hard – but helpful – for readers to hear. To encourage this level of honesty, the senior living placement agent has been kept anonymous.

Local placement agencies work directly with prospective senior living residents, meeting them in person and going with them to site visits. This is distinct from large, online referral platforms that furnish leads to senior living communities, which pay a fee if a lead is converted to a move-in. Comments from the placement agent highlighted the “placement” versus “referral” distinction and raised some criticisms of the referral agency model.

Too often, the online referral companies are not getting to the know the prospective resident and ensuring a good match, the placement agent says.

And senior living providers themselves are often guilty of the same disregard for prospective residents’ needs, according to the placement agent. In fact, too many senior living companies appear to be the “ostriches,” the placement agent believes — they have their heads in the sand, ignoring the fact that offering health care rather than hospitality is becoming the industry’s primary mandate.

Do you work in the senior living industry? Do you want to participate in the “Confessions” series? Email me at: tmullaney@seniorhousingnews.com. Confidentiality will be maintained for all sources for this series.

Full Article, Read More Now

By Tim Mullaney | January 28, 2019