The NPRA Code of Ethics governs the ethical and professional conduct of NPRA agents and Certified Placement and Referral Specialists (CPRS) in working with clients, the public, and healthcare professionals. NPRA has established a Code of Ethics that NPRA agent members nationally pledge to abide by, thereby earning the right to refer to themselves as an “NPRA Agent”.
An NPRA agent or CPRS shall be guided by the NPRA’s Code of Ethics whether working with clients, the public, or other healthcare professionals.
The needs of the client shall always be the primary consideration for any referral made by an NPRA or CPRS agent.
An NPRA agent or CPRS shall provide safe and effective guidance to families in need.
An NPRA agent or CPRS shall provide equal and fair treatment to all clients, fellow NPRA professionals, and other non-members in the industry.
An NPRA agent or CPRS shall observe all applicable local, state, and federal laws governing placement and referral. This includes, but is not limited to, Medicare and Medicaid policies regarding vendor visitation, gifting, and compensation for referrals. An agent will neither compensate nor pay an employee of these organizations for a referral.
An NPRA agent or CPRS shall advise the client without pressure or coercion.
An NPRA agent or CPRS shall report any witnessed incidents of elder abuse or suspected abuse to appropriate authorities.
An NPRA agent or CPRS shall respect the right of the senior care provider to perform an independent assessment before accepting a prospective resident. An NPRA agent or CPRS shall not pressure or inappropriately influence a property to accept any client.
An NPRA agent or CPRS shall not engage in ‘churning’, which is defined as relocating a client previously placed by that agent for additional economic gain. Only a client, client representative, or the property – and not an NPRA agent or CPRS – should initiate such a relocation. If consulted, an NPRA agent or CPRS shall encourage all parties to work to keep the resident in place and relocate only if it is in the best interests of the resident.
Any person holding themselves out as a CPRS shall complete CEU credits and any other requirements determined by the NPRA for maintaining certification.
An NPRA agent or CPRS shall maintain confidentiality of client information and use it only in manners permitted by the client and allowed by law.
An NPRA agent or CPRS shall be knowledgeable about state laws and regulations impacting senior placement decisions, including, but not limited to those regarding residency agreements, refund policies, behavioral placements, and caregiver and manager training.
An NPRA agent or CPRS shall be knowledgeable about senior industry resources in the regions they serve.
An NPRA agent or CPRS shall refer out clients whose needs fall outside the agent’s expertise.
An NPRA agent or CPRS shall assist with the investigation by NPRA of any grievances lodged against the NPRA agent or CPRS with respect to the Code of Ethics and shall respect any disciplinary actions that are taken.
NPRA agents and CPRS certification holders make a professional commitment to follow this Code of Ethics. Although NPRA does not guarantee or track compliance, NPRA investigates allegations of violations when received and takes appropriate disciplinary actions.