Our Mission

To cultivate and develop a national association that represents the senior industry, you and your organization

Our Foundation

We recognize the growing need to create a strong foundation for a viable industry. Our national and local leadership is on point to improve processes and professional development. Our industry offers an invaluable benefit to the families we serve. The association’s driving force is to establish fair business practices to provide better services for consumers through partnerships, innovation, and public policy.

Our Service to You

Protecting the communities we serve through:

Best Practices
Ethics and Values
Government Affairs

We provide a platform for our members to share their knowledge and views concerning
industry practices, legislation, approach, learning, and collaboration. We want to facilitate
change, support professional accountability and encourage open lines of communication.

We are a national alliance of agents and care providers facilitating change in the senior placement and referral industry.

Our Initiatives

Families Have Rights

Only an informed choice, is a good choice.

Most families searching for senior care or housing are generally under immense time restraints and stress.

Our members represent and assist families with their right to be represented by an agent of their choice, ensuring they have all the viable options for their current situation.

Agents For A Fair Marketplace

Our driving force is to establish fair business practices to avoid: Questionable tactics that attempt to manipulate or apply pressure to consumers, competitors and senior care providers, overlooking fair business practices. Negotiations of exclusive lead contracts that prevent family choice.

Best Practices

Create a strong foundation for a viable industry.

We believe that unified standards can make our industry stronger. Our Best Practices provide the industry standard for our agent and affiliate members, and sponsors.

National Certification

Creating change and accountability for our future.

Our Best Practices will be integrated into the national certification testing process. Members will be extended a discounted rate for the national certification programs and testing. This process will create an industry standard for our agent members, setting them apart from noncompliant practitioners.

Chapter Development

Building an alliance of industry specialists to lead our charge.

We continue to build our national membership spanning over many states. Because of leadership and members with a vision for improving our industry, we are developing new chapters and alliances. Go to chapters to see our progress and chapters ‘coming soon’.

The National Placement and Referral Alliance


Call Us At 888-330-2756Email Us