To cultivate and develop a national association that represents the senior industry, you and your organization
We recognize the growing need to create a strong foundation for a viable industry. Our national and local leadership is on point to improve processes and professional development. Our industry offers an invaluable benefit to the families we serve. The association’s driving force is to establish fair business practices to provide better services for consumers through partnerships, innovation, and public policy.
Our Service to You
Protecting the communities we serve through:
Ethics and Values
We provide a platform for our members to share their knowledge and views concerning
industry practices, legislation, approach, learning, and collaboration. We want to facilitate
change, support professional accountability and encourage open lines of communication.
We are a national alliance of agents and care providers facilitating change in the senior placement and referral industry.
Families Have Rights
Only an informed choice, is a good choice.
Most families searching for senior care or housing are generally under immense time restraints and stress.
Our members represent and assist families with their right to be represented by an agent of their choice, ensuring they have all the viable options for their current situation.
Agents For A Fair Marketplace
Our driving force is to establish fair business practices to avoid: Questionable tactics that attempt to manipulate or apply pressure to consumers, competitors and senior care providers, overlooking fair business practices. Negotiations of exclusive lead contracts that prevent family choice.
Create a strong foundation for a viable industry.
We believe that unified standards can make our industry stronger. Our Best Practices provide the industry standard for our agent and affiliate members, and sponsors.
Creating change and accountability for our future.
Our Best Practices will be integrated into the national certification testing process. Members will be extended a discounted rate for the national certification programs and testing. This process will create an industry standard for our agent members, setting them apart from noncompliant practitioners.
Building an alliance of industry specialists to lead our charge.
We continue to build our national membership spanning over many states. Because of leadership and members with a vision for improving our industry, we are developing new chapters and alliances. Go to chapters to see our progress and chapters ‘coming soon’.