NPRA is the premier national trade association on a quest to further establish the senior placement industry.

We believe that every senior adult should have access to professional knowledge and expertise when seeking senior living housing options. With the public’s best interests in mind, NPRA is professionalizing the senior placement industry so that families can have peace of mind when searching for their loved one’s next place to live.

We strengthen professionalism and trust with NPRA’s Best Practices.

Members and CPRS-certified agents hold themselves to a higher level of excellence to earn their clients’ trust. They make a professional commitment to follow NPRA’s Best Practices, which are designed to serve the best interests of the senior adult community.

The public’s best interests guide NPRA’s Initiatives.

We believe families should have knowledge, access and options when searching for senior housing for their loved ones. Through initiatives, we aim to create awareness and professionalize the senior placement industry through advocacy, standardized best practices and the CPRS certification designation.

Our Code of Ethics ensure a higher level of care and excellence.

NPRA prescribes an elevated level of professionalism and care from its members to provide senior adults and their families peace of mind knowing they are partnering with a trusted and knowledgeable expert. We are bound by the NPRA Code of Ethics and lead with integrity, putting the best interests of their senior clients first.

Delivering Standardized Practices the Public can Trust

NPRA best practices serve the best interests of senior adults and their families when seeking senior housing and care options. By following the NPRA Best Practices, NPRA and its members deliver a standardization of care the public can count on with the goal of making the best placement for seniors the first time around.

NPRA encourages all senior placement agents, whether they are NPRA members or not, to abide by the NPRA Best Practices.

NPRA Agents and Certified Placement and Referral Specialists (CPRS), as well as all other NPRA Members (in the event the member is engaged in referral or placement-related activities) make a professional commitment to follow these best practices. Although NPRA does not guarantee or track the compliance of members, NPRA investigates allegations of violations when received and takes appropriate disciplinary actions.

NPRA Best Practices

A Professional Commitment to Protect, Serve and Advise with Integrity

NPRA has established a Code of Ethics that NPRA agent members nationally pledge to abide by when serving their senior clients and their families. Through the Code of Ethics, NPRA prescribes a higher level of professionalism and standard of care from its members to ensure seniors and their families have access to resources and reliable knowledge when seeking quality senior housing options.

The NPRA Code of Ethics governs the ethical and professional conduct of NPRA agents, affiliates and Certified Placement & Referral Specialists (CPRS) when working with clients, the public and healthcare professionals.

NPRA agents and CPRS certification holders make a professional commitment to follow this Code of Ethics. Although NPRA does not guarantee or track compliance, NPRA investigates allegations of violations when received and takes appropriate disciplinary actions.

NPRA Code of Ethics